WordPress & SEO

Program Curriculum:
Module 1: Basics Of Digital Marketing
Different channels for Digital Marketing
Resources required for Digital Marketing
How to create Digital Marketing plan  with live industry example
Goals and successfully implemented case studies of a Smart Digital Marketing plan
Metrics, KPIs and ROI calculation of a Digital Marketing campaign
Systematic approach deployed by top Digital Marketing strategist around the globe.

Module 2: Wordpress/Website building
How to create a WordPress blog
Why a blog is important for any business
How website/ online presence can help build a business
 
Module 3: Search Engine Optimisation (SEO)
Understand the major functions of a Search Engine
What is SEO and its need?
How to find/choose relevant keywords
On-page optimization
Off-Page Optimization
Link Building
Next Generation SEO
Tricks to manipulate page rankings
Secret tools to analyze competitors SEO ranking and strategies
Case Study Discussion on SEO(Activity)
Industry best practices
Live Project