What role does product management play in shaping subscription and bundling strategy?

As users grow increasingly selective about the digital services they pay for, and subscription fatigue sets in, the way businesses design and manage subscription models is entering a critical phase of transformation. With bundled offerings becoming more common across OTT platforms and digital ecosystems, product managers are being challenged to rethink how value is delivered, personalized, and retained. In this new landscape, success hinges on the ability to craft compelling subscription offerings, experiment with pricing through A/B testing, and combat churn with personalized, user-centric solutions.

This session led by Parag Agrawal, Product Head at Tata Play Binge, will dive into the evolving role of product management in building compelling, sticky, and scalable subscription ecosystems. The organizations that thrive will be those that not only adapt quickly but also centre user needs in every iteration of their product offering.

3 Key Takeaways:

1. Crafting compelling subscription bundles across OTT apps
2. Pricing experiments and A/B testing for plans
3. Managing churn and subscription fatigue

About the speaker:

Parag Agrawal is the Product Head at Tata Play Binge, where he spearheads the strategy and development of India’s largest OTT aggregation platform, seamlessly integrating over 30 leading streaming services into a unified, personalized experience across mobile and large-screen devices. Under his leadership, Tata Play Binge has launched several innovative features that have significantly boosted user engagement, retention, and revenue.

With over two decades of experience in the tech and digital entertainment space, Parag has held key leadership roles at OnMobile Global Limited where he led global product, marketing, and analytics initiatives. As a founding member of OnMobile, he helped scale the business to serve over 80 million users worldwide, driving product success across the US, EMEA, and Asia with a strong focus on customer insights, data science, and business growth.

Parag’s expertise spans product strategy, analytics, digital transformation, and P&L ownership. He is passionate about building impactful, user-first products and leveraging technology to deliver scalable value across markets.

*Note: If you are unable to join us at the venue, please refer to the zoom link provided below, to become a part of the event.
Zoom Link- https://us02web.zoom.us/meeting/register/LtZbAn_lSAeQLvco-DfIRg
Meeting ID- 881 5181 3816