What is ABM? How It Helps B2B Sales (Q&A)

ABM isn’t just a buzzword—when done right, it can transform how your sales and marketing teams work together.

In this Q&A-style session, we’re breaking down what Account-Based Marketing (ABM) really means inside HubSpot, and how it helps B2B teams focus on high-value accounts, personalize outreach, and close more deals with less waste.

Perfect for marketers, founders, and RevOps pros looking to align teams and accelerate growth using HubSpot.