Webinar on Centering Your Customer in Content

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Technical writers are often considered as user advocates. They spend their day focusing on making customers’ lives better with clear and concise documentation. They want to center their customers on content, but the input they get is focused on the company they work for or the product it creates.

However, technical writers can employ specific techniques to ensure that they communicate from the customer’s point of view, also referred to as centering the customer in content. Such a consistent point of view reduces cognitive load and makes customers feel valued and understood.

In this session, Mysti Berry, Technical Writer III at CrowdStrike, will share some of the narrative techniques novelists, screenwriters, and experienced technical writers use to keep customers centered throughout the content. The webinar will also present concrete suggestions for your content architecture, word choice, workflow descriptions, and more to keep your customers centered on your content.