Therefore Design, in association with 3P Group, presents a 3-part webinar series for the Indian food industry. A conversation with various industry experts, this webinar series will explore various facets of the F&B industry, with respect to COVID-19.
Part 2 of the series will involve a discussion on the Best Practices to adopt, with respect to:
• Safety and Hygiene
• Brand Management
The F&B industry in India comprises of diverse companies that work in the areas of food processing, packaging, and distribution that include prepared foods, packaged foods, as well as alcoholic and non-alcoholic beverages.
Just like almost every other industry, the F&B industry has been hit substantially due to the pandemic and is all set to change in many ways. However, it is imperative to realise that this industry also has the potential to bounce back soon. Because, through the pandemic, if there is one fact that has come to light, it is that consumers have continued to spend on food items, packaged foods and other essentials to ensure that their pantries remain well-stocked.
How well the industry conforms to certain best practices in the months to follow, will set the tone for the success it will enjoy on the other side of the pandemic. This webinar thus seeks to find answers to some pertinent questions such as:
• Should we expect major regulatory changes to unfold soon, with respect to FSSAI?
• How can the industry address issues of health and hygiene, while keeping sustainability in mind?
• How do brands see their narratives changing, post-COVID and what do they expect from these changes?
Who Should Attend
The webinar is ideal for professionals from the F&B industry
• Brand managers for F&B brands
• Business owners
• F&B start-ups
Date: June 3, 2020
Time: 4:00 pm to 5:00 pm
Register here: https://www.townscript.com/e/webinar-on-best-practices-for-the-food-industry
Dr. Rashmi Kolhe
Food Scientist & Technologist, D’Armonia Consulting
Rashmi brings to the table, over 15 years of experience in the areas of Consulting, Teaching and Research. A recognised expert in the Indian food processing industry, Rashmi is a Food Scientist and Technologist by training. Over the years, she has worked extensively in the areas of regulatory compliances, country specific labelling, new product development and food safety audits, among others. She is also empanelled with prestigious organizations in the country such as Food Safety and Standard Authority of India (FSSAI) and the Confederation of Indian Industry (CII).
Muthu, leads the management and market development team for Packfora. He has over 26 years of packaging experience in the FMCG packaging industry, which includes R&D in sustainability, supply chain technology and planning, packaging procurement in Asia and Africa. Prior to Packfora, Muthu worked with Unilever as Program Director – Sustainable Flexible Packaging, where he spearheaded the strategy development and execution, to make flexible packaging 100% sustainable. He is known amongst peers for his exceptional leadership qualities, business acumen and techno-commercial skills.
Head of Marketing, Baskin Robbins
40 under 40. The only marketer in the world to have won the ‘Young Lion’ three years in a row at the Cannes Festival of Creativity, Samyukta is a passionate doer who is absolutely driven by her work! An insightful marketing strategist, Samyukta has worked across diverse sectors, from paints to beverages, mentoring to beauty to fashion to ice creams to market research to book authoring to healthcare and OTC. Always looking to learn and unlearn, she is regarded by her peers as an able brand partner who is both demanding and exciting to work with. Samyukta has also been a juror at the 2019 Effie Award, India. Over the years she has authored her own work of literary fiction and crafted her own marketing mix models for Healthcare Marketing.
Vrishali Kekre Deshmukh
Co-founder & Director, Therefore Design
A Postgraduate from the National Institute of Design (NID) and an alumna from Sir. JJ Institute of Applied Arts, Vrishali has more than a decade of experience in designing and strategizing for the Food Industry, with premium brands such as Baskin Robbins, Godrej Nature's Basket, Vadilal, Haldiram’s and more, in her kitty. Vrishali is also the co-founder and Creative Director at Therefore Design, a ten-year-old award-winning, multi-disciplinary design studio with a diverse team of thirty-five.