If a photo is worth a thousand words, then how much more valuable is video? That’s the basis of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns.
Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content.
Learn how you can leverage the power of video marketing for the brands you work with at IIDE’s free online meetup.
Agenda
- Understand the relevance of Video marketing in 2020 and popular video formats.
- Learn about the paid marketing opportunities for videos on some key digital platforms.
- Get to know the best practices to make video marketing more effective.
Essentials: Laptops, Strong internet connection, Enthusiasm to learn
Speaker Details: Meherzad Karanjia, Chief Learning Officer, IIDE