StartUp Monk School  | Event in undefined | Townscript
StartUp Monk School  | Event in undefined | Townscript

StartUp Monk School

Mar 21 '20 | 03:00 PM (IST)
Online Event

Event Information

Idea Validation

Day 1: Identification of Idea and Idea Assessment:

• Identifying an Idea
• Assessing the Idea

You will learn:

• What pain point are you trying to solve?
• Who are you solving it for?
• How are you trying to solve it?
• Is anyone else doing it?
• Can you do it differently from them?
• Can you charge your customer? If so, how much?

Self-assessment assignment

Day 2: Identifying Target Segment and Market Sizing:

Review and look back (First Session)

• Understanding your Target Segment
• Sizing the Market

You will learn:
• Segment your market correctly, based on geographic, demographic and behavioural traits
• Arrive at the value proposition of your product or service and the customer's willingness to pay
• Bring out an offering that is dramatically better than the current options available in the market-being just slightly better may not be very helpful
• Assess the size and growth of the appropriate market segment
• Once you have established yourself in a particular segment, you should consider your ability to enter adjacent segments

Day 3: Analyzing Environment and Competitive Advantage

Review and look back (Second Session)

• Analyzing Environment
• Understanding Industry
• Competitive Advantage

Course materials:

Written Strategy document
Video
Assignments

On successful completion of this course you will be eligible for taking up the next module:

Building a legal foundation

Mentor : Sivesh Kumar
              Coach - StartupWeekend ( TechStars )
              Startup Mentor: IIT Kharagpur, IIT Bombay, IIM Rohtak, IIT Delhi

Who can attend:

Entrepreneurs who are at the idea stage, early execution stage. Who has identified the consumer problem but unable to turn it into a concrete business plan.

Duration: 6 – Hours
Sessions: 3 Sessions (3 x 2 hours)
Date of Commencement: 21st March 2020
Followed by: 28th March 2020, 4th April 2020
Time: 1500 Hours
Platform: Zoom Web Conference (Link will be provided)
Medium: English & Hindi (mixed)
Format: Lecture, Case Studies, Audio & Visual content, Self-Assessment Assignments

Venue

This is an online event
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