While many companies are experimenting with digital transformation, recent studies have shown that the enhanced competitive positioning of successful firms does not depend solely on the technologies they adopt, but, more importantly, builds on the strategies that their leaders deploy. Nonetheless, there is still a wide gap between executives’ intentions and the realization of successful digital transformation initiatives.
SIBM-ASMA International Research Conference 2019 is an ideal stage to showcase the complexities and turning it into digital opportunities by Industry 4.0. This is a golden opportunity to learn, present and disseminate authentic research work in the field of “Digital Transformation for Business Advantage”, covering: