Second Life - A drive to reclaim all your belongings

Payal Verma, founder of The Rover Journal, coming from an architectural background, embarked on a journey of eco-fashion in the midst of pursuing her fashion design course in 2017 at the Indian Institute of Art and Design, Kingston University.

Upon having an epiphany about her ability to regenerate post-consumer waste into something purposeful, which is quintessentially radical, she worked full-throttle about turning her stories into experiences for prospective consumers.

“At The Rover Journal, I am working towards creating a very ethical, minimalistic, and earthy experience for every human out there. It’s not your regular fashion brand.”

Juxtaposing architecture with fashion, she observed spaces and movements in relation to a human body, which aided her with an ideal viewpoint on proportion and personalization, which she has been successfully maneuvering to build the Rover community and shaping perspectives around fashion for better!

“The issues in the fashion industry need to be highlighted and consumers are to be educated and informed about the product they buy; hence, I feel passionate about putting together not just clothes but a wholesome experience aimed towards consumer education, so that every person can make an informed decision about the clothes they wear and the lifestyle they choose. A revolution is on the horizon. I can feel it.”

II-Life

It is only human to get bored of things; with Rover Recover, we ideate exceptional ways to convert your belongings into something you desire or relate with. Treading this unprecedented path allows us to offer an ethical solution on our journey of slow fashion.

Hoard your moribund items and get them recovered and personalized, allowing them rebirth in this age of sustainable development.

We shall cover various aspects of recovering minuscule things into something profound. Focusing and bringing into notice a broader way of doing that and not just textile scrap.

We aim to create and be a part of a community to debunk myths around sustainability and expound insights and information. Sustainability sprouted eons ago and passed on to every successive generation, offering a new life to articles.

Such occurrences inspire us to craft everything we present as a brand in a reclaimable fashion, encouraging and promoting sustainability in its true essence.

Everyone who is upholding the values of upcycling and sustainability. Especially someone who is a hoarder by chance and keen to learn various ways of giving things a second life.

A Collectible and memory associated with it.

(Also in a pdf form with an image of that and memory described in not more than 50 words).