SaaS Pricing Page: UX and Content Strategy

The product content strategists often talk about content's role in the product experience design, and how product content aligns with the brand voice for the customer experience, holistically.

One interesting part that is not often discussed in product content strategy is its role in the SaaS pricing page.

Shopify, Intercom, Salesforce, Drift, Mailchimp, Slack, Basecamp, Typeform - there are so many examples of SaaS who have experienced huge growth and their teams share their design and content strategy. I have not seen their content strategists talking about their role on the pricing page.

I have designed complex B2B SaaS pricing pages and I can say that this is one of the most challenging phases of working on the product content strategy.

In my series of Zoom Hours, I invite you to discuss the product content strategist's role in the SaaS Pricing Page.

Note: The registered users will get a Zoom invite to join us for the hour.

Please note, the call will be recorded to publish online.

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Vinish Garg works with the product teams for the entire product ownership lifecycle, including validation and onboarding strategy, UX and design systems, content strategy, product positioning, and the brand narrative strategy (website, LinkedIn, Twitter).