Product Management Masterclass - Our Signature program in Product Transformation

What is This Course?

This course brings about the Product Management concepts, which are so vital for anyone to know and apply them in their Day to Day work

Target Audience For this Course

This course is beneficial for Project Managers, Program Managers, Agile Coaches, Scrum Masters, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, UI-UX designers, Business Analysts, Consultants & Entrepreneurs

COURSE CONTENT

Product Fundamentals

• What is a Product?
• Product vs Service
• Product Management Mindset
• Product Lifecycle

Product Strategy

• Problem Identification
• Product Vision & Strategy
• Communication Skills
• Product Roadmap

Product Visioning

• What is Product Vision
• Evolution of Product Vision
• Minimum Viable Product (MVP)
• Minimum Marketable Feature (MMF)
• Product Roadmap

Product Design & Envisioning

• Understand: User Empathy, User Goals
• Visualize and Predict: User Research and Customer feedback
• Evaluate and Refine: Personas, - Empathy maps
• Define: Design Sprints, UX Prototyping
• UX Prototype
• Minimal Viable Product /  Minimum Marketable Feature (MMf0

Product Value Management

• What is Value?
• What is Value Management
• Understanding Value
• Creating & Capturing Product Value
• Communicating Value
• Delivering Value

Product Manager Roles & Responsibilities

• CEO of the Product!
• Anatomy of a Product Manager
• Career Path of a Product Manager
• Who is a Product Leader /Manager?

Product Launch / Go To Market Strategy

• Product Launch Strategy
• Set Up the Process
• Marketing Strategy
• Prepare Your Partner Teams for Launch
• Launch and Post Launch Feedback

Key Product Measures & metrics

• Product Performance Management
• KPI’s and metrics
• Product Metrics Which Matter
• Tools to measure metrics

Key Deliverables

•  Certificate
•  Real Time Case Study / Gamification Exercise
•  Post Training Support