PHYGITAL RETAIL CONVENTION

2020 has delivered a Volatile, Uncertain, Complex, Ambiguous (VUCA) disruption like no other. For millions of consumer-facing businesses world-wide, it has been a jaw-clenching ride to just stay afloat. However, some have managed to navigate it with much lower damage than others. Retailers that had achieved a higher level of fit-for-purpose digital transformation performed better than those who were still largely dependent on physical traffic. What does that throw up for the future of business innovation and resilience of Retail in an uncertain world?