Referred to interchangeably as Bharat or India, the world’s sixth largest economy is a marketplace that is both lucrative and highly scalable. While consumption and retail growth in urban and semi-urban India continue to surge, much of India’s heartlands — “Bharat” — are also rising fast as vast consumer markets — and future retail hubs. Phygital Retail Convention (PRC) 2022 aims to power the Transformation of Retail in the dual and complex market of India/ Bharat.