Personal Branding : Crafting your social presence

Personal branding today is no longer an after-thought or a nice-to-have for the ambitious entrepreneur, marketer or salesperson. It has become a necessity. 

It is all about making your target audience know, like, and trust you.

The workshop will take you through thought-through ways and strategies to build your presence online.

- The Most Important Step: Self-introspection

(Questions you need to ask yourself to understand yourself and what you can offer/ how you can add value to your TG)

- How to get started from your personal brand statement to a well-crafted bio to a solid online/ social media strategy  

- 3C’s of Branding

- Staying in your lane, motivated, positive & receptive to change

- Q&A 

This Workshop is for entrepreneurs, creatives, anyone who is looking for a job, wants a promotion, is aiming to grow their name recognition, or is just interested in determining how they come across to others.

Sonam Sharma has worked in numerous creative fields ranging from Copywriting and Acting to Art and Design, Soft Skills Training, and many more - with a background in Design and IT from England, and English Literature from Delhi University, India. 

As a professional specializing in Creative Marketing/ Social Media Strategy, Copywriting, and Branding, Sonam has made noteworthy contributions in many Brand Building/ Brand Management/ ORM/ Digital Marketing Activations for companies such as Microsoft, EMC, Apollo Tyres, and so on. She has worked closely with the Hospitality, Fashion, Lifestyle and Creative industries. 

Sonam is an actor, social media influencer (https://www.instagram.com/zaffarah), a sketch artist (www.instagram.com/astralartofficial). She is well known in the Delhi Theatre Circuit and has made her presence as an actor on the web, in ads, TV, music videos, award-winning short films, as well as international films (https://www.imdb.com/name/nm9686438/).

Sonam was the recipient of the ASDAN Youth Achievement Award for her creative contribution to a Yorkshire-based charity in 2008. She was lauded internationally for her creative writing skills in the British Vogue Young Writers’ Contest (2008) and has won multiple academic bursaries to further her creative ambitions in the UK.

She is a certified learning facilitator for the differently-abled and was one of the 20 women handpicked from India (2016) to be acknowledged for her contribution toward women empowerment (using arts as a medium) at the prestigious 'Women in the World' summit held in association with The New York Times.