Key Essentials to CRM (Customer Relationship Management)

One Day Workshop on “Key Essentials to Customer Relationship Management – Checklist for effective CRM Usage and Implementation" on 11th April 2019 at MMA Management Center, Anna Salai.

Overview:

The marketplace has experienced drastic changes in recent years. Economic forces have accelerated on clients, forcing them to become more cost conscious. Client purchasing has become more professional and structured, with purchasers working with other lateral team to select appropriate product and Services. In an environment with mounting commercial pressures, many organizations are reassessing their sales strategies, developing and increasing their investments in key account management. It is not a program but instead a more advanced way of interacting with complex customers. It requires people who possess an understanding of complex decision-making processes and are capable of managing relationships across widely varied stakeholders. Customer Relationship Management (CRM) is one of the most important components for sustenance and growth of an organization. With the advancement of software technologies, significant progress has been made in designing and managing CRM systems. These efforts envisage facilitating better customer interactions and greater understanding about customers;

thus helps an organization build competitive advantages. This course plans to impart a sound introduction to CRM, a comprehensive understanding of the processes involved, strong understanding of software components in different CRM systems, and practical applications of CRM in different sectors. As the course is targeted to students of rural management, it includes practical examples with strong lineage to rural planning and development.