Innovation, Product Development & Commercialization Masterclass 2019

In a world defined by rapid changes in technology and market conditions, innovations and effective organizational agility are requirements of survival. Yet 75% to 90% of Innovation projects, new products and organizational change initiative fail. Understanding ‘Why and What’ you can do within your organization is the key to sustained value creation.

Masterclass Learning Objectives

• Innovate new products using design processes used by product development teams who consistently and repeatedly create successful products.
• Discover and empathize your real customer needs by understanding exactly who your customers are, what they want, and how to build products that make them happy.
• Explore and develop using a sustainable design process and marry these with deriving business models, the right price point, and an effective value proposition.
• Prototype and test your new product with e receive proof-of-concept prototyping and proof-of-concept testing.
• Understand how to deliver with the current state of manufacturing technologies and design communications.