Implementation of Machine Learning in E-commerce

May 23 '20 | 03:00 PM (IST)

Event Information

Machine learning helps to create a more customized customer experience for e-commerce enterprises. Today, not only do consumers want to interact directly with their favourite brands, they have come to expect customization.

Artificial intelligence and machine learning give retailers the opportunity to tailor every interaction with their customers, thus giving them a better experience.

By machine learning, retailers can reduce issues with customer service before they even happen. The result will be lower cart abandonment rates and higher sales. And unlike humans, round the clock customer service, bots are capable of delivering rational solutions.

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