GOOGLE ADWORDS & ANALYTICS

Program Curriculum:

Module 1: Google Adwords Certification

Introduction to AdWords

Different types of campaigns

Certification and business usage

Google AdWords Account Structure

Basic Advertising Metrics

Keyword Planner

Conversion tracking

Account creation (Digital Marketing Course - Hands-on Activity)

Introduction to Search

Keywords and Match Types

Creating Search Ads

Bid Strategies and Bid Modifiers

Quality Score

Google Keyword Planner (Hands-on Activity)

Conversion Tracking

Module 2: Google Analytics Certification

Getting Started With Google Analytics

Accounts, Profiles, and Users Navigation

Interpreting Google Analytics reports

Traffic sources

Direct, referring and search traffic

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