Google Adwords Advanced Bootcamp.

Google Ads is Googles pay-per-click advertising platform, and an absolute must as part of any Search Engine Marketing strategy. Our 1 day advanced bootcamp taught by Industry professionals from reputed MNC's and leading agencies will equip you with the skills you need to have to become job ready or manage campaigns effectively for your business. We've all you need to leave bootcamp with feeling confident about using Google Ads.

Who should attend?

Google ads Bootcamp is aimed at professionals looking to improve their understanding of PPC and Google Ads. This bootcamp is ideal for job seekers or business owners or digital marketing professionals with 0-3 years experience.

Fundamentals of Adwords - Structuring and Optimization

How are search accounts structured?

Creating campaigns and ad groups with a full understanding of the different settings

Choosing the right keyword match types and use them to ensure you efficiently capture all relevant searches

Writing compelling ad copy

Implementing Ad extensions

Mechanics of how the bidding auction works

How the Google Ads auction work

PPC Best Practices

How quality score affects your CPC

Improving Quality Score

Automation in Adwords

Daily, weekly and monthly tasks

Reporting

Common mistakes