Fast Track Digital Marketing Course

A Gist about this course:

WeBind's Digital Marketing Course with Google AdWords Professional Training & Google Analytics Professional Training ensures that you become a complete Google Advertising Professional. In this  Digital Marketing Course, you will get a 360-degree exposure of Google Pay per Click network, analytics and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile, and Video along with interpretation skills for analytics in this Digital Marketing Course. You will be able to ideate and execute Google campaigns using different channels like Google Search, Facebook, Twitter, LinkedIn. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this Digital Marketing Course, you will have a solid grasp of Google AdWords network and you will be job ready.Throughout the Digital Marketing course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Google Advertising efforts.Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, Digital Marketing Course attendees will learn how to create, grow, and measure the effectiveness of their Digital Marketing.This Digital Marketing Course module has been created keeping in mind how pivotal it is for brand managers to equip themselves with the working knowledge of the Digital Marketing industry.

Digital Marketing Course Curriculum:

1ST WEEKEND

Module 1: Google Adwords Certification Training

Introduction to AdWords

Different types of campaigns

Certification and business usage

Google AdWords Account Structure

Basic Advertising Metrics

Keyword Planner

Conversion tracking

Account creation (Digital
Marketing Course - Hands-on Activity)

Introduction to Search

Keywords and Match Types

Creating Search Ads

Bid Strategies and Bid Modifiers

Quality Score

Google Keyword Planner
(Hands-on Activity)

Conversion Tracking

 

Module 2: Google Analytics Certification Training

Getting Started With Google
Analytics

Accounts, Profiles, and Users
Navigation

Interpreting Google Analytics
reports

Traffic sources

Direct, referring and search
traffic

 

2ND WEEKEND

Module 3: Business Use of Social Media Marketing

What is social media marketing and broadening scope?

Choosing your channels

Social Strategy & Social Journey

Achieving sales and marketing goals through social media

Optimising strategy for millennial generation audience

Live Project

Case Study (Online Weekly Session)

 

Module 4: Facebook Marketing and Facebook Adverts (Hands-on)

Advertising On Facebook Creating And Running An Ad

Facebook targeting alternatives - Interest base, custom based and retargeting or facebook exchange

Facebook Insights Understanding important metrics to measure audience engagement

Ad Manager On Facebook

Best practices for ad content

Business Manager on Facebook

Ad Manager On Facebook

Best practices for ad content

Business Manager on Facebook

 

Module 5: Instagram Marketing (Hands-on)

Understanding Instagram

Build Brand Following Content Strategy

How to drive engagement

Influencer Marketing

Analytics & Measurement

 

Module 6 & 7: Twitter & LinkedIn Marketing (Hands-on)

Introduction to LinkedIn Marketing & twitter

Business use of the applications

LinkedIn & Twitter Ads

Creating campaigns on LinkedIn & Twitter

Case Studies on Social Marketing Channels

 

Module 8: Email Marketing

Overview and effectiveness of Email Campaigns

Setting up a MailChimp Account and dashboard

Creating and nurturing email marketing list and database

Strategic content implementation for emails

Design Email Templates

Uploading datasets including filtering, scrubbing.

A/B split test campaigns (headlines, copy, subject line, color,)

Open Rates, Click Rates and methods to optimize it

Create your own campaign and analyze

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