Fast Track Digital Marketing Course

WeBind's Digital Marketing Course with Google AdWords Professional Training & Google Analytics Professional Training ensures that you become a complete Google Advertising Professional. In this  Digital Marketing Course, you will get a 360-degree exposure of Google Pay per Click network, analytics and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile, and Video along with interpretation skills for analytics in this Digital Marketing Course. The Digital Marketing Course module has been created keeping in mind how pivotal it is for brand managers to equip themselves with the working knowledge of the Digital Marketing industry.

 

After completing this Digital Marketing Course:

 

You will be able to ideate and execute Google campaigns using different channels like Google Search, Facebook, twitter, LinkedIn. You will internalise different strategies for optimising your campaigns and improve ad quality. By the end of this Digital Marketing Course, you will have a solid grasp of Google AdWords network and you will be job ready.Throughout the Digital Marketing course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Google Advertising efforts.Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, Digital Marketing Course attendees will learn how to create, grow, and measure the effectiveness of their Digital Marketing.

 

Digital Marketing Course Curriculum:

 

DAY 1

9:30 am: Verifying Registration for the Digital Marketing Course
(Grab your seats, get your laptops connected to the wifi and begin with Digital Marketing Course)

9:45 am: Ice - Breaking Session

 

10:00 pm - 2:00 pm: SEM: Google Adwords/PPC (Google Certification Training)

• Introduction to AdWords

• Different types of campaigns

• Certification and business usage

 

2.00  - 2:45 pm: Lunch (to be carried)

2:45 - 5:30 pm : SEM: Google Adwords/PPC (Google Certification Training)

• Google AdWords Account Structure

• Basic Advertising Metrics

• Keyword Planner

• Conversion tracking

• Account creation (Digital Marketing Course - Hands-on Activity)

 

DAY 2

 

10:00 - 1.00pm: SEM: Google Adwords & Search Advertising

• Introduction to Search

• Keywords and Match Types

• Creating Search Ads

• Bid Strategies and Bid Modifiers

• Quality Score

• Google Keyword Planner (Digital Marketing Course - Hands-on Activity)

  
  SEM: Google AdWords Display, Video, Mobile, Shopping overview

 

 

DAY 3

 

10:00 am - 11:30 pm: Introduction to Social Media Marketing

• Why Social Marketing

• Advantages of Social media

• Selling on social media and content formats

 

11:30 pm - 1pm: Social Media Marketing Plan

• How to plan a Social Media strategy for businesses

 

1 - 1:45 pm:  Lunch (to be carried)
 

1:45 - 4:30 pm: Facebook Advertising (Digital Marketing Course - Major Activity)

• Engaging with fans on Facebook and growing organically

• Advertising On Facebook – Creating And Running An Ad

• Facebook Insights – Understanding important metrics to measure audience engagement

• Ad Manager On Facebook

• Business Manager on Facebook

• Introduction to Instagram marketing

 

4:30 -4:45 pm: Snacks (Provided)

 

4:45 - 5:30 pm: Facebook Insights

 

DAY 4

10:00 - 11.30 am: Twitter & LinkedIn Ads

• Twitter Ads & Analytics

• LinkedIn Advertising - Ad Types

 

11.30 - 2.00 pm: Introduction to YouTube Marketing

• Youtube advertising

 

2 - 2:45 pm:  Lunch (to be carried)

 

2.45 - 4.00 pm: Email Marketing using MailChimp Tool

• Email Marketing advantages and When to use it

• How to create an Email Marketing list

• Using MailChimp (Digital Marketing Course Hands-On Activity)

• How to develop an email list

 

5:15 pm - 5:30 pm: Certificate Distribution for the Digital Marketing Course

 

 

Who should attend this Digital Marketing Course:

• Working Professional/Student who wish to start a career in Digital Marketing industry.

• Freelancers, want to work on Digital Marketing projects independently.

• Small or local business owners, want to implement digital strategies on their websites and generate leads through DM platforms.

• Companies or individuals, hiring digital marketing freelancers or digital service companies to manage their digital Marketing services.

 

Contact Details for this Digital Marketing Course:

Phone: 9082543729

Email: connect@webind.in