Ethics in Visual Communication - Overview of Sexual objectification

In this workshop, we will be discussing one of the major reasons that trigger a certain attitude

towards a certain gender that is Sexual Objectification. Through this workshop the individuals

will come across the fact that this is one of the problems that we as designers can think about

and take responsibility for not objectifying a gender or community in future. We as creators need

to understand the responsibility we have on our shoulders, as design has the capability of

changing the world.

What will you learn?

In this workshop the following topics will be covered:

● What is Sexual Objectification?

● How has Sexual Objectification been happening over the years in the domain of

marketing and advertising?

● The relationship between the human eye and psychology.

● Normalisation of objectification in visual culture.

● Definition and role of male gaze and female gaze in advertisements.

● The notion of Itemisation of a certain gender in Bollywood.

● Study of body language through the character analysis of Harley Quinn.

● A Comparative Analysis to understand the importance of ethical marketing.

About the host:

She is a Graphic Designer, an Entrepreneur, and a Social Care Designer. She is currently the Head of the Design Department at MNV and also running her own startup named Itishree that designs systems, products and services around Social Care Design.

The main agenda of her practicing design is to create an impact around the notion of sensitivity,

how we as creators can take a sensitive and a compassionate approach to create a design with

a positive impact. The growing rape cases in India and the reluctant nature of people towards

not discussing and designing for the safety of an individual has inspired her for this workshop.

Who should attend: 

Any individual who is keen to learn about Social Care Design and wants to work in human

centric design.