ETBrandEquity Martech Asia

And, this need has exponentially grown during the pandemic, which has accelerated the digitisation of products and services. Gartner reported that only 33% of organisations worldwide feel that their existing technology is useful, while over 80% are sitting on a short-sighted or outdated MarTech roadmap. Organisations must revisit their existing analytical frameworks to increase their efficiency while creating smarter and targeted content. At ETBrandEquity Martech Asia, we will discuss the challenges faced by today's marketers, as well as the role, played by technology in helping marketers create ROI-driven objectives. To register, click here.