ETBrandEquity Gaming Summit 2021

Online gaming industry was one of the few sectors which have seen an increase in media spends. With smartphones being ever so affordable, and with one of the cheapest data plans in the world, India has opened its arms wide for online gaming. The other factor that has contributed to this rise is localised content – building games in multiple regional languages and themes acclimatized to the taste of the local audience. This has resulted in a lot of home-grown players, who have blossomed to co-exist with established international players, to claim their share in this lucrative pie of the digital gaming industry.