ETBrandEquity Digiplus Conclave 2021

The global pandemic has changed consumer behaviour drastically and altered the response of marketers to this shift. If you read the bold lettering, it looks inevitable that digital marketing will take precedence over traditional communication platforms for most brands. In fact, experts have advanced their forecasts. Advertising spends on digital media is expected to overtake TV spends in the next financial year itself. How do you as a marketer stack up against these developments?