The global pandemic has changed consumer behaviour drastically and altered the response of marketers to this shift. If you read the bold lettering, it looks inevitable that digital marketing will take precedence over traditional communication platforms for most brands. In fact, experts have advanced their forecasts. Advertising spends on digital media is expected to overtake TV spends in the next financial year itself. How do you as a marketer stack up against these developments?
DigiPlus Conclave 2021 will not just be a platform for self-assessment but also an avenue to spot the latest developments in the world of digital marketing. The conclave will focus on the evolving role of digital marketing as well as the challenges and opportunities for brands, agencies, publishers and technology solution providers.