Digital Marketing Workshop by WeBind

Presenter: Manvir Singh Malhi

Curriculum For Digital Marketing.

Day 1.

1. Introduction to Digital Marketing. What is Digital Marketing? Different channels for Digital Marketing Strategies for Digital Marketing. Case study on setting up a digital Plan

2. SEO (Search Engine Optimization)

Search Engine Algorithms Understand the major functions of a Search Engine. What is SEO and its need? How to find/choose relevant keywords using tools and competitor analysis to find the keywords to optimize the website ON-page Off-Page.

Day 2.

3. SEM (Search Engine Marketing)- Google AdWords, PPC Campaign.

4. SMM (Social Media Marketing)- Facebook Ad Manager, Instagram.

Day 3.

5. Email Campaigns

Email Marketing advantages and When to use it. How to create an Email Marketing list Using MailChimp and Zoho Campaign. How to develop an email list.

6. Web Analytics

What is Digital Analytics? Understand the Web Analytics Process, Google Analytics, Google Tag Manager, Understand how Google Analytics and Google Tag Manager can be used for better understanding of Consumer Behavior

Takeaways:

1. Course Material. 2. Live Sessions. 3. Recorded Videos.

4. Certificate 5. Self Learning Module 6. Snacks

You can directly Sign up for the event here.

https://webind.in/Home/Workshops/100178/3-Days-Workshop-on-Digital-Marketing

Cost: 2500/- INR Per student (Early Bird : 2000 INR)