DIGITAL MARKETING WORKSHOP - BLU IRIS, CHENNAI | Event in Chennai | Townscript
DIGITAL MARKETING WORKSHOP - BLU IRIS, CHENNAI | Event in Chennai | Townscript

DIGITAL MARKETING WORKSHOP - BLU IRIS, CHENNAI

Jun 08 '19 | 10:00 AM (IST)

Event Information

Along the same lines as increased selection and competition is the challenge to market to potential customers effectively and retain your existing customers. Smartphones, social media, texting, email, twitter and other communication channels are making it easy for businesses and individuals to get their messages out. Figuring out the right marketing channels is key for businesses to be successful in the future. Where are your customers and how do you best reach them and what is the right

Where are your customers and how do you best reach them and what is the right message?

Once you get a new customer, how do you keep these customers when they are constantly barraged by competitors of all types, sizes, and locations, trying to convince them that they can do it better or provide it cheaper?

Identifying what your customers want and doing a better job of giving it to them will make all the difference in your company’s future.

The conservative spending climate is also causing a shrinking customer base. Consumers are still quite conservative with their pocketbooks, and as a result, organic growth from current and new customers is not growing as quickly as businesses would like. Business owners and executives are spending more time figuring out how to go above and beyond to keep existing customers, while at the same time figuring out how to cost-effectively reach new customers -- without competing solely on price, which always ends up to be a race to the bottom.

In my recent research on startups, I noticed out that Startups are facing the biggest challenge of customer acquisition time and cost. "Omnichannel" is the buzzing word all around. And digital marketing is one of the prime channel contributing higher respectively.

Let's join the "DIGITAL MARKETING WORKSHOP" and optimize "BUSINESS", "BRAND" for better your ROI of Business.

  • Introduction to Social Media
  • Designing the Right Social Media Strategy. (With Workbook)
  • Understanding Your Social Media Type (With Workbook)
  • Picking the Right Social Media Tool and the Purpose (Facebook, Twitter, LinkedIn, YouTube, Slideshare, Pinterest, Blog, Quora)
  • Getting Started with Facebook Advertisements, Running Your First Lead Generation Ad Campaign
  • Extracting Results of your Lead Generation Ad Campaign
  • Best Practices of Social Media
  • Role of Content in Social Media
  • How to Create Compelling Social Media Posts and Sell Them
  • Case Studies of Brands with Low Budgets
  • Case Studies of Innovative Social Media Campaigns by Big Brands
  • Bootstrapping and Integration of sales-marketing
  • Learn how to build your effective SMS and Content marketing.
  • Generate mobile database from Facebook.
  • Configure your Facebook for automated response with a call to action.
  • Subscribe to multiple groups in just one click.
  • Accept/ Reject friend requests in just one click.
  • Post to multiple Facebook groups automatically while you sleeping.
  • Business/ Monetization through Youtube channel.
  • Search Engine Optimisation and it's best practices for Your Business
  • Analyze your competitor, Strategies your growth in Search Engine
  • Implement, Monitor Your Search Engine Optimization Practically

Venue

Blu Iris (Hot Plate)
Collectorate Colony, Aminjikarai, Chennai, India
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Confederation of Indian Micro, Small and Medium Enterprises profile image
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