Digital Marketing Google Certification Program associated with IES College

1 Month Digital Marketing - Google Certification Program

WeBinds 1-month Digital Marketing Course is an exclusive hybrid program curated by leading marketing strategists with a cumulative experience of 50+ years. The hybrid model gives the learners, an opportunity to invest proportionate time in classroom hands-on learning, as well as online interactive learning and 1 to 1 personalized experience with the expert trainers. The course starts Digital Marketing from the basics and progressively skilling the participant enough to run a complete campaign on her/his own. The modules have been systematically assembled so as to form a storyboard pattern and equip learners with the day-to-day working of a Digital Marketing agency or team. This program will make the learners get armed with Digital Marketing as a life skill besides offering a holistic 360 degrees super specialization perspective. Business owners and founders have the added advantage of an exclusive Business Consultancy session devising growth strategies. While students and professionals can avail the Career Consultancy by our experts to get assistance in the career with the advantage of 3 Google certificates.

65 hours of Classroom training completely hands-on; 3 Google Certifications & 1 WeBind Certification; 8 Online Live & interactive Case-study learning during weekdays; 4 expert trainers; 8 industry case studies; 6 industry live projects; 10 software & tools.

Program Curriculum:                  

Module 1: Basics Of Digital Marketing

• Different channels for Digital Marketing
• Resources required for Digital Marketing
• How to create Digital Marketing plan  with live industry example
• Goals and successfully implemented case studies of a Smart Digital Marketing plan
• Metrics, KPIs and ROI calculation of a Digital Marketing campaign
• Systematic approach deployed by top Digital Marketing strategist around the globe.

Module 2: Wordpress/Website building

• How to create a WordPress blog
• Why blog is important for any business
• How website/ online presence can help build business

Module 3: Search Engine Optimisation (SEO)

• Understand the major functions of a Search Engine
• What is SEO and its need?
• How to find/choose relevant keywords
• On-page optimization
• Off-Page Optimisation
• Link Building
• Next Generation SEO
• Tricks to manipulate page rankings
• Secret tools to analyze competitors SEO ranking and strategies
• Case Study Discussion on SEO(Activity)
• Industry best practices
• Live Project

Case Study (Online Weekly Session)

Module 4: Google Adwords Certification Training  

• Introduction to AdWords
• Different types of campaigns
• Certification and business usage
• Google AdWords Account Structure
• Basic Advertising Metrics
• Keyword Planner
• Conversion tracking
• Account creation (Digital Marketing Course - Hands-on Activity)
• Introduction to Search
• Keywords and Match Types
• Creating Search Ads
• Bid Strategies and Bid Modifiers
• Quality Score
• Google Keyword Planner (Hands-on Activity)
• Conversion Tracking

Case Study of an FMCG brand on Google Adwords

Live Project: You will be setting up, launching and optimizing a Google Adwords campaign and spending real money. The project will help you understand how businesses use this effective pull marketing channel.

Module 5: Google Analytics Certification Training

• Getting Started With Google Analytics
• Accounts, Profiles and Users Navigation
• Interpreting Google Analytics reports
• Traffic sources
• Direct, referring and search traffic
• Live Project

Case Study (Online Weekly Session)

Module 6: Business Use of Social Media Marketing

• What is social media marketing and broadening scope?
• Choosing your channels
• Social Strategy & Social Journey
• Achieving sales and marketing goals through social media
• Optimising strategy for millennial generation audience
• Live Project
• Case Study (Online Weekly Session)

Module 7: Facebook Marketing and Facebook Adverts (Hands-on)

• Advertising On Facebook Creating And Running An Ad
• Facebook targeting alternatives - Interest base, custom based and retargeting or facebook  exchange
• Facebook Insights Understanding important metrics to measure audience engagement
• Ad Manager On Facebook
• Best practices for ad content
• Business Manager on Facebook
• Ad Manager On Facebook
• Best practices for ad content
• Business Manager on Facebook

Module 8: Instagram Marketing (Hands-on)

• Understanding Instagram
• Build Brand Following Content Strategy
• How to drive engagement
• Influencer Marketing
• Analytics & Measurement

Module 9: Twitter & LinkedIn Marketing (Hands-on)

• Introduction to LinkedIn Marketing & twitter
• Business use of the applications
• LinkedIn & Twitter Ads
• Creating campaigns on LinkedIn & Twitter

Case Studies on Social Marketing Channels

Module 10: Email Marketing

• Overview and effectiveness of Email Campaigns
• Setting up a MailChimp Account and dashboard
• Creating and nurturing email marketing list and database
• Strategic content implementation for emails
• Design Email Templates
• Uploading datasets including filtering, scrubbing.
• A/B split test campaigns (headlines, copy, subject line, color,)
• Open Rates, Click Rates and methods to optimize it
• Create your own campaign and analyze

Module 11: Mobile Marketing

• Importance of Mobile Marketing
• Who needs mobile Marketing: TG
• Mobile Marketing in Marketing Mix
• SMS Marketing: Messaging
• Geo-Fencing: Location Technologies
• Mobile Coupons: SMS & App-based
• In-App Notifications
• App Ads: Types
• Mobile Ad Analytics

Module 12:  Lead Generation for Business

Learn the art of generating Leads online & converting them into Paying Customers by digital business building techniques.

Module 13: E-commerce: Online store building & marketing

• How to make your own online-store using zepo tool
• How to market your e-commerce with zepo marketing CRM
• End-to-End offering of Zepo-ecommerce SaaS

Module 14:  Affiliate Marketing

• How to make money online being a part/ full-time freelancer
• Affiliate Marketing
• Google Adsense.

6 Months Course Validity

In-case if you miss any of the training session (online or classroom) or wish to re-attend any module you can join any of the same in any of upcoming batches within 6 months of your enrollment without any extra cost.