DIBS - Design Intervention for Business Success | Event in Mumbai | Townscript
DIBS - Design Intervention for Business Success | Event in Mumbai | Townscript

DIBS - Design Intervention for Business Success

Nov 30 '19 | 10:00 AM (IST)

Event Information

After successfully conducting two workshops in Design Thinking in August 2019, Therefore Design is back with yet another edition, DIBS - Design Intervention for Business Success; this time in Mumbai! If you were unable to be a part of the last two workshops, this is your chance to attend. 


OVERVIEW

What is it that companies as diverse as Google, PepsiCo, Uber, Airbnb, Amazon, Apple, Proctor & Gamble, IBM and Dyson have in common, apart from being large corporations, of course? In two simple words, Design Thinking! Each of these companies has adopted Design Thinking, which in turn has impacted their businesses and provided a competitive edge.

So, what is Design Thinking? 

To put it simply, it is a human-centric, creative problem-solving process that fuels company growth and enhances consumer experiences by addressing a specific pain point or need. Design Thinking is known to have helped Google and Pepsi innovate on new products every day, enable billion-dollar companies such as Amazon, Uber and Airbnb arrive at their brand promise and has prompted companies such as Dyson or even our very own home-grown ID Fresh Food, to enhance their products with innovative features for better user experiences. In fact, a study by McKinsey shows that Design Thinking can increase revenues and shareholder returns at nearly twice the rate of their industry counterparts.

Now, more than ever before, Design Thinking has become a relevant and powerful tool, not just for designers, but for large and small businesses alike, across the world. It lets you solve problems and arrive at solutions through a journey of discovering, strategizing and implementing! 

WHY DIBS WORKSHOP

The DIBS Workshop is a hands-on workshop, by Therefore Design. Here you will acquire the skills to navigate complex challenges, arrive at viable solutions, work in collaborative teams and possibly transform your organizational culture to achieve business goals, faster and more consistently.

WHY ENROLL

This workshop is designed to help you: 

  • Arrive at exceptional solutions that stand the test of time
  • Create brands and products that resonate with users
  • Arrive at value additions that can create a premium
  • Innovate on newer products
  • Go beyond your gut feeling and apply the winning formula, each time 

WHO SHOULD ENROLL

This workshop is ideal for professionals and packaging experts of the FMCG sector

  • Brand managers and brand custodians
  • Business owners and entrepreneurs 

WORKSHOP DETAILS

Date: November 30, 2019

Duration: 10:00 am to 5:00 pm

Venue: Waterstones Hotel, Off International Airport Road, Marol, Mumbai: 400059

SCHEDULE 

Pre-Lunch: Session I

Network over tea and breakfast: 10:00 am to 10:30 am

Workshop: 10:30 am to 1:00 pm

  • Warm-up and introduction to Design Thinking
  • Target profiling and empathy toolkit

Break for Lunch: 1:00 pm to 2:00 pm 

Post-Lunch: Session II

Workshop: 2:00 pm to 5:00 pm

  • Design Thinking Process
  • Introduction to rapid idea-generation methodologies

Tea/Coffee (at the table): 4:30 pm to 5:00 pm

Workshop Concludes: 5:00 pm


HOW DO YOU BENEFIT

This workshop will empower you to

  • Apply Design Thinking in your everyday working and transform organizational cultures
  • Collaborate and co-create with team members and grow your idea pool
  • Rapidly test the viability of an Idea


FACILITATORS


Dhun Patel

Co-Founder at Therefore Design, a Pune-based, award-winning design agency, Dhun is a Brand Strategist and Researcher with a background in Mass Communication. Adept at gathering unique insights through research, she also mentors design teams in research and design thinking processes, empowers them to look beyond the obvious and create path-breaking design solutions. She has facilitated workshops on Design Thinking at IIM-Ahmedabad, The Enterprise, Symbiosis School of Business and the National Institute of Design, written design-related articles and more recently hosted a POOLside Chat, at India’s Best Design Awards.


Nitin Virkar 

Winner of the prestigious Red Dot for Product Design and Co-Founder at Therefore Design, Nitin is a postgraduate from NID, Ahmedabad. A keen photographer and ceramic artist in his free time, Nitin has an unusual perspective that enables him to think out of the box. He believes that at the core for every successful design engagement is the consumer and hence aligns with innovation cells of various brands to explore groundbreaking ideas that align with user requirements. Nitin has facilitated workshops at IIM-Ahmedabad, The Enterprise, MIT-Institute of Design, National Institute of Design, has spoken at design forums and written articles on the importance of good design.

Venue

Waterstones Hotel
Navpada, Marol, Near, Mumbai, India
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