TRIZ is an innovation technique that professionals
systematically apply according to a defined set of principles.
Originally developed in Russia by Genrich Altshuller in the
TRIZ took a number of years to cross the ocean and become
available in English.
By the early 1990s, TRIZ had gained a foothold in the U.S.
and slowly began spreading globally from its Russia- and
U.S.- based “centers of excellence”. TRIZ is now practiced in
at least 50 countries
Potential Uses and Benefits
TRIZ has wide applicability across product creation through
commercialization, as well as for developing intellectual property. Right
now, less strategic companies use it in late stages of design through
cost reduction and value engineering. More strategic companies use it
in advanced development and intellectual-property development long
before detailed design and production
Research also identified a notable finding: Companies that seriously
use TRIZ actively discourage employees from discussing it outside the
company, and rarely present at conferences
About the Mentor
Shree Phadnis, Chairman TRIZ Association of Asia, TRIZ LEVEL 3 Practitioner.
He has been involved in consulting and training interventions in Innovation, Balanced Scorecard development,
Process Improvement and Quality domain
Shree has been involved in many project interventions in companies like, Crompton, Mahindra& Mahindra
tractor division, Hitachi, Forbes Marshall, Ministry of defense Singapore and many others and has helped these
organizations develop innovative new products, some of which have even won national awards as the most
innovative product in their respective categories, and solve tough technological challenges
Shree is a BE (Mechanical), Post graduation in Quality Management from World Wide Quality Management
Network, Post Graduate in Patent Law from NALSAR University, Shree is a Certified I-TRIZ Directed Evolution
Specialist by Ideation International Inc. Shree is a Certified TRIZ User and Trainer from MATRIZ at level 3 the first
one of only 4 in India, Shree Is a Gold certificate holder at level 3 from Institute of Innovative Design, Certified
Six Sigma Master Black Belt (MBB) , Educated on Effective Education and Problem Management Tools Based on
TRIZ under TRIZ Master Nikolai Khomenko, Educated on teaching TRIZ to children aged 3 to 10 under TRIZ
expert Tatiata Sudrouch and Alla Nestrenko
TRIZ LEVEL 1 : July 24 - July 26, 2019
Time : 9:00 am to 6:00 pm ( all days )
Venue : Hotel Holiday Inn, Hinjewadi , Pune.