Certificate Course in Digital Marketing

Mode: Classroom or Online

Duration: 24 hours

Course Contents:

Digital Marketing

• Introduction to Digital Marketing
• Different types of Digital Marketing

Websites:

• Use of Websites for Digital Marketing
• Website Planning &      Development
• Use of blogs, content on      website
• Free resources for websites

Video Marketing:

• Introduction to Youtube
• How to Create and Managing an Account
• How to Get audience
• Social Sharing & Comments
• How to Optimize Submissions

Social Media Marketing:

• Introduction to Social Media
• Benefits of Social Media Marketing
• Social Media Sites
• Facebook - Account Creation & Page Creation
• Business Promotion with Linkedin
• Google Plus

Micro Blogging:

• What is Blogging
• Promotion of Blogs
• Submission of Blogs
• Creation of Blogs (blogspot, wordpress, TypePad)

Online Advertising:

• Introduction Online Advertisements
• Online Advertisements Types
• Banner Advertisements
• Rich Media Advertisements
• Textual Advertisements
• Video & Image Advertisements

Google Analytics:

• Google Analytics
• Importance of Google Analytics
• Fundamentals of Google Analytics
• How to Track Landing Pages and Location
• User Tracking
• Tracking Conversions
• Monitoring Website Performance
• Monitoring Visitors Behavior
• Setting up Goals and Funnels
• Other Analytics Platforms
• Weekly Postings on Blogs
• Commenting on Blogs