Build Effective Products with JTBD Framework

"Upgrade your user, not your product. Don’t build better cameras — build better photographers."

— Kathy Sierra

Harvard Business School marketing professor Theodore Levitt said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”

Clayton Christensen says, “People buy products and services to get a job done”.

These are the basic constructs of Jobs-to-be-Done Theory. The jobs-to-be-done framework is an approach to developing products based on understanding both the customer’s specific goal, or “job,” and the thought processes that would lead that customer to “hire” a product to complete the job. In this webinar with Swaminathan Jayaraman, we will understand what is JTBD framework and how to apply it to build efficient products. 

Join us on 8th August, Saturday at 11AM to learn more! The talk will be followed by a 30 minutes QnA session at around 12PM. 

This is an online event so anyone can attend it from the comfort of your home.

Speaker - Swaminathan Jayaraman, Head of Product at OnJuno. Former Design Manager for Paytm Money. 

Who should attend this webinar?

This event will benefit the most for people working on Product related professions. Product Managers, Product Designers, VP/Senior Product folks, Founders/CEO's of Product based companies.