Book launch of Theory of Reference Building : Legacy Matrix by Devesh Purohit

Theory of Reference Building : Legacy Matrix is a book on Public Relations for legacy building of brands. It is developed with 12+ years of qualitative research by the author Devesh Purohit. 

Legacy Matrix is an intellectual property in the form of strategic framework supported by theories and matrix and a generic blueprint.

For reference, two case studies on Mahatma Gandhi and Ferrari are mentioned in the book.

The book is short and crisp and on point. 

The book is relevant for PR Professionals, Marketing Professionals, Entrepreneurs, Corporate Communications Professionals, Artists, Content Producers and every thought leader who wants to create a legacy.