All About Bing and Hot PPC Tips for Microsoft Advertising

New to Microsoft Advertising? Discover what’s new and learn how to efficiently launch your campaigns!

Join Brad Geddes and John Lee as they discuss the growing and evolving ecosystem of Microsoft Advertising (formerly known as Bing Ads). Unsure about expanding your advertising beyond Google Ads? Learn how to easily import your campaigns, ads and targeting (even your Shopping product feeds!) to Microsoft Advertising and expand your advertising reach efficiently and effectively. Discover unique features and helpful tips to ensure you maximize your performance on Microsoft Advertising. In addition to answering your questions, this webinar will cover topics including:

Importing your Google ads account directly into Bing/Microsoft Ads

Access to LinkedIn targeting data

Bing Shopping Ads and the Bing Merchant Center store

Bing Ads Editor and support for in-market audiences

John Lee is Microsoft Advertising's Learning Strategist, Client Experience Design & Delivery. He was instrumental in building and launching the Bing Ads Academy as well as the Bing Ads Accredited Professional program. John represents Microsoft and Bing at digital marketing events and on industry blogs.