ABM Meets PPC: How Precision Ads Drive Target Account Success

Running ads without account focus is just noise.

This session will show you how to combine the power of ABM with the precision of PPC to reach the right accounts, at the right time, with the right message. We’ll break down how smart B2B teams are using intent signals and CRM data to deliver highly targeted campaigns that influence pipeline—not just impressions.

If you’re in demand gen, RevOps, or B2B sales, this is your roadmap to aligning ABM and PPC for measurable impact.