PHYGITAL RETAIL CONVENTION - 2023

Even as urban India’s retail evolution continues, outside the nation’s metros and tier I locations, a consumption revolution has been brewing in ‘Bharat’, among the millions of consumers across small towns and markets. It is time for the India success story to pull smaller regional markets into the mainstream of retail evolution, and create models and formats to serve Bharat. PRC 2023 will illustrate the ways and means to catalyse this mega transformation.