Embedded Finance Sept 2021

Be it Agritech, Edutech, Proptech, Bigtech, Ecommerce or any other segment; possibilities are high that they would be providing financial services sooner or later. Infact many of them have already started providing lending & payment services to their captive customers. Embedded finance is fast emerging as component out of Open Banking and expanding across regions enabling non-financial companies to integrate financial services on their platforms and tap financial needs of their captive customers.

Embedded Finance refers to non-financial companies that embed financial products within their platform in order to serve their existing customers and attract new customers through bundled products and services. This disruptive trend of non-banking players playing an important role in the financial lives of consumers and businesses.