1-Month Digital Marketing Google Certification Program

1 Month Digital Marketing - Google Certification Program

65 hours of live hands-on training; 8 hours online interactive learning; 4-5 expert trainers; 8 industry case studies; 6 industry live projects; 10 software & tools; 1 hours of business or career consultancy

WeBind’s 1-month Digital Marketing Course is an exclusive hybrid program curated by leading marketing strategists with a cumulative experience of 50+ years. The hybrid model gives the learners, an opportunity to invest proportionate time in classroom hands-on learning, as well as online interactive learning and 1 to 1 personalized experience with the expert trainers. The course starts Digital Marketing from the basics and progressively skilling the participant enough to run a complete campaign on her/his own. The modules have been systematically assembled so as to form a storyboard pattern and equip learners with the day-to-day working of a Digital Marketing agency or team. This program will make the learners get armed with Digital Marketing as a life skill besides offering a holistic 360 degrees super specialization perspective. Business owners and founders have the added advantage of an exclusive ‘Business Consultancy’ session devising growth strategies. While students and professionals can avail the ‘Career Consultancy’ by our experts to get assistance in the career with the advantage of 3 Google certificates.

16 Modules, 3 Google Certifications, 4 Expert Trainers, 8 Case Studies, 6 Live Projects, 8 Softwares/Tools hands-on Training with rigorous practice, 2 hours of Business or Career consultancy for each participant.

Batch Starts: 18th November
                                              +
Weekly online Live interactive sessions with the trainers.
 
To register click - http://webind.in/home/course/26/1-Month-Digital-Marketing---Google-Certification-Course

Program Curriculum:

Module 1: Basics Of Digital Marketing

Different channels for Digital Marketing
Resources required for Digital Marketing
How to create Digital Marketing plan  with live industry example 
Goals and successfully implemented case studies of a Smart Digital Marketing plan
Metrics, KPI’s and ROI calculation of a Digital Marketing campaign
Systematic approach deployed by top Digital Marketing strategist around the globe.

Module 2: Search Engine Optimisation (SEO)

Understand the major functions of a Search Engine
What is SEO and its need?
How to find/choose relevant keywords
On-page optimisation
Off-Page Optimisation
Link Building
Next Generation SEO 
Tricks to manipulate page rankings
Secret tools to analyze competitor’s SEO ranking and strategies
Case Study Discussion on SEO(Activity)
Industry best practices
Live Project 
Case Study (Online Weekly Session)

Module 3: Google Adwords

Introduction to AdWords
Different types of campaigns
Certification and business usage
Google AdWords Account Structure
Basic Advertising Metrics
Keyword Planner
Conversion tracking
Account creation (Digital Marketing Course - Hands-on Activity)
Introduction to Search
Keywords and Match Types
Creating Search Ads
Bid Strategies and Bid Modifiers
Quality Score
Google Keyword Planner (Hands-on Activity)
Conversion Tracking
Live Project: You will be setting up, launching and optimizing a Google Adwords campaign and spending real money. The project will help you understand how businesses use this effective pull marketing channel.
Case Study (Online Weekly Session)

Module 4: Google Analytics and Webmaster

Introduction to Web Analytics 

Getting Started With Google Analytics 

Accounts, Profiles and Users Navigation

Interpreting Google Analytics reports

Traffic sources

Direct, referring and search traffic

Live Project 

Case Study (Online Weekly Session)

Module 5: Basics of Social Media Marketing

What is social media marketing and broadening scope?
Choosing your channels
Social Strategy & Social Journey
Achieving sales and marketing goals through social media
Optimising strategy for millennial generation audience
Live Project 
Case Study (Online Weekly Session)

Module 6: Facebook Marketing and Facebook Adverts

Advertising On Facebook – Creating And Running An Ad
Facebook targeting alternatives - Interest base, custom based and retargeting or facebook exchange
Facebook Insights – Understanding important metrics to measure audience engagement
Ad Manager On Facebook
Best practices for ad content
Business Manager on Facebook
Ad Manager On Facebook
Best practices for ad content
Business Manager on Facebook

Module 7: Instagram Marketing (Hands-on)
Understanding Instagram

Build Brand Following with Content Strategy

How to drive engagement

Influencer Marketing

Analytics & Measurement

Module 8: LinkedIn Marketing (Hands-on)

Introduction to LinkedIn Marketing

How to Market 

LinkedIn Ads

LinkedIn Campaigns

Case Study (Online Weekly Session)

Module 9: Email Marketing and Mail Automation

Overview and effectiveness of Email Campaigns
Setting up a MailChimp Account and dashboard
Creating and nurturing email marketing list and database
Strategic content implementation for emails
Design Email Templates
Uploading datasets including filtering, scrubbing.
A/B split test campaigns (headlines, copy, subject line, color,)
Open Rates, Click Rates and methods to optimize it
Email Automation - Features and Functions
Simple Automation Campaigns through MailChimp
Create your own campaign and analyze
Module 10: Mobile Marketing

Importance of Mobile Marketing

Who needs mobile Marketing: TG

Mobile Marketing in Marketing Mix

SMS Marketing : Messaging

Geo-Fencing : Location Technologies

Mobile Coupons: SMS & App-based

In-App Notifications

App Ads: Types

Mobile Ad Analytics

Module 11: Wordpress/ website building

How to create a WordPress blog

Why blog is important for any business

How website/ online presence can help build business

Module 12:  Lead Generation for Business
Learn the art of generating Leads online & converting them into Paying Customers by digital business building techniques.

 
Module 13: Content Marketing

How to Write High-Quality Blog Content That Gets Shared

Effective Writing for SEO

Personal Branding & Marketing using Writing for Artists and Entrepreneurs

How to Write Better Headlines

Web Content Optimisation

Content Strategy for Professionals

Module 14:  Affiliate Marketing
How to make money online being a part/full time freelancer Affiliate Marketing & Google Adsense.
Add-on: 1-1 Online Session: Choose from Business Consultancy or Career consultancy 

Other Course for this weekend 4th & 5th November - http://webind.in/home/course/7/Fast-Track-Digital-Marketing-Course--Mumbai

Contact Information:

02239365675
9082543729
Connect@webind.in