The Science of Achievement
Aug 01 '19 | 04:00 PM (IST)
Event Information
The session will cover 3 important aspects of building your brand- the art of brand storytelling ; using emotions, introspection and stories to win over potential clients and understanding that pressure is privilege.
Storytelling is one of the most powerful ways one can breathe life into it's brand and often called one of the main components for marketing. When one tells a story that embodies human challenges, you create an experience that resonates with all the customers.
About the speaker: Murtaza Mustafa is a certified Emotional Intelligence Coach from the European Community for Neuro-Linguistic Programming Conscious Solutions (US) and a key note speaker on a journey to making wisdom go viral through motivational speeches, poems and storytelling. He mentors individuals on 3 topics including Integrated Purposefulness, Develop Influence & Dynamic Adaptivenes. His training methodology is 'EIS' which stands for Emotions, Introspection & Stories.
The 2 hour comprehensive workshop will consist of the following topics:
1. The Brand Storytelling Challenge:
- The On-boarding- Initiating a new belief system in the minds of a potential customer with regards to a new product or service through a powerful 30 second pitch which shall decide the next 30 minutes of the conversation.
- The Transitioning- This is used when a brand stands for many things, different products under it's umbrella and provides various services. In this moment the Brand spokes person should be able Transition smoothly from one product to another service without losing the client's interests.
- The Turnaround- used when the brand image is misinterpreted and how can one clear the doubts without proving the opposite person wrong.
- The Realignment- This methodology stands for structure and in a startup one of the most important elements is structure of proposal. where everything depends on how you are going to package everything and present it.
- Improv Storytelling- As the word suggests, is improvisation on spot if a Challenge occurs. The client's needs may differ from what we have proposed and in that moment one needs to come up with an awesome plan that's Impov Storytelling.
2. How to convince potential clients using EIS:
- Emotions,
- Introspection
- Stories
3. Pressure is Privilege: how can one double their productivity in crazy times with structured scientific efforts.
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