The Eyedea Management Workshop

The best way to learn to build brands is the same way that you learn to ride a motorbike. Get a hands-on experience with Sumit Lai Roy of Univbrands (a recognized practitioner of Idea Generation Techniques and Eyedea Management). 

You need to bring your laptop with PowerPoint or any Visual Editing Software. 

Lunch is including.

About Sumit Lai Roy

Sumit Lai Roy has been facilitating Eyedeas that build brands since 1973. He learned how to grow brands in the 14 years that he spent at Ogilvy & Mather.  

It was when an Eyedea helped a mixer ... coincidentally, also called Sumeet ... become known as India's hardiest kitchen machine simply by using a stainless steel jar instead of a plastic one, (circa 1974), and Asian Paints become Bengal's best-loved paint brand simply be instituting an award for the best "Eyedeas" during the Pujas, (Sharad Shamman circa 1985), that he became convinced that there were more ways to build brands than just advertising.

In 1987 he joined Lintas at Alyque Padamsee's invitation and helped him create a system that created "Eyedeas" that did not need translation into India's multitudinous languages.

After helping Lintas became as large as HTA, Sumit initiated his own learn-by-earning university of brand-building, which started in 1991 and evolved to become www.univbrands.com.

An expert on creating word-of-mouse, Sumit now lives in Kolkata and coaches people across the Americas, Europe, Africa, Asia and Australia.

In his spare time, he does theatre, (Founder Member, The Red Curtain), and serves as visiting faculty at IIM A, IIM C, MICA, SP Jain, Symbiosis, etc.

About the workshop

This a learn-by-doing workshop where there are no theory sessions. The same way that you learn to ride a motorcycle. Sumit Lai Roy will show you the gears of how the Eyedea Management Motorbike works and participants will solve real-world problems that are part of the workshop exercises. You learn by doing.

For questions, feel free to contact Sumit Lai Roy at 9831171401

.