SELLING CANNABIS ONLINE WORLDWIDE

As with all aspects of retail, understanding the finer points of selling marijuana online involve putting yourself in the customer’s shoes. Just as you wouldn’t visit a restaurant with an out-of-date or hard-to-read menu, you probably wouldn’t visit a dispensary without knowing—in crystal-clear and explicit detail—what its offerings were. Similarly, if you visited a restaurant, took the time to study the menu, and placed your order only to find that the dish wasn’t available, you might think twice about ever visiting again.

You get the point. In a retail environment in which competition for cannabis consumers’ attention is only tightening, keeping a continually updating, legible and easy-to-navigate online menu is an absolute must. And because a high proportion of cannabis sales are made by consumers on the go, that means it has to display and function perfectly on mobile devices, too. Where do you begin? Let’s start with what you choose to say about your products.

If you think writing fewer words is easier than writing more of them, let us set you straight. Especially when it comes to the clear, impactful realm of a high-converting menu, the copy needs to be sharp, descriptive, and actionable. Describe products fully but concisely, and make sure you’re providing visitors with all the necessary guideposts they need, including:

Compelling product descriptions

Purchase and age limits

State-specific tax collection or other state-mandated information

Payment methods

Identification required

For delivery services, the information should include:

Minimum order

Delivery area

Delivery timetable

Payment methods

Identification required

Delivery tracking

What’s more, a well-designed dispensary menu will include intuitive search and filter functionality, clear and sharp product photos, and detailed information including packaging and weight for each and every product.