RANGMILAN 2.0
Kanpur’s Biggest Music & Culture Celebration
City: Kanpur
Date: 1st March 2026
Highlight Artist: Sukh-E Musical Doctorz
Supporting Acts: 3 DJ Lineup
(Bollywood • Techno • EDM)
Ticketing Partner Opportunity: BookMyShow / District
EVENT OVERVIEW
Rangmilan 2.0 is designed as a full-day, music-led cultural festival, combining:
• A high-energy live concert
• A curated DJ-led music journey
• A vibrant Holi Mela & shopping experience
The event brings together music, colors, culture, and celebration, positioning it as one of Kanpur’s largest public entertainment events.
MUSIC PROGRAMMING (CORE ATTRACTION)
Main Performance
Sukh-E Musical Doctorz (Headline Act)
• High-energy live performance
• Strong crowd connect and dance-driven set
• Major pull among 18–35 age group
• Central anchor driving ticket sales
DJ Lineup (Multi-Genre Experience)
To keep energy levels high throughout the event, Rangmilan 2.0 features a curated lineup of 3 DJs, covering diverse music preferences:
Bollywood DJ – Mass appeal & sing-along vibes
Techno DJ – Underground & club culture audience
EDM DJ – High-energy festival sound
This ensures:
• Continuous engagement across 6–8 hours
• Wider audience reach
• Higher perceived ticket value
HOLI MELA EXPERIENCE
Alongside the music programming, the event hosts a Holi Mela with:
Exhibition Zone (30+ Stalls)
• Holi apparel & ethnic wear
• Organic colors
• Accessories & lifestyle products
• Local & D2C brands
• Food & beverage partners
This adds a family-friendly and experiential layer, encouraging early footfall and longer stays.
EXPECTED FOOTFALL & AUDIENCE
• Expected Footfall: 3,000+
• Target Audience:
• Youth & college crowd
• Working professionals
• Families (daytime engagement)
• Strong pull from Kanpur and nearby cities
WHY THIS EVENT WORKS FOR BOOKMYSHOW / DISTRICT
Strong Ticketing Upside
• Headline artist + DJ lineup = strong demand
• Holi season timing
• Multiple ticket categories planned
High Discoverability
• Unique concert + DJ + mela format
• High social media shareability
• Scope for recurring IP
Long-Term Partnership Potential
• Annual festival property
• Exclusive ticketing rights
• Integrated platform promotions
MARKETING & PROMOTION PLAN (SUMMARY)
• Digital-first marketing
• Influencer collaborations
• College activations
• Offline branding
• Partner-led visibility for ticketing platform
PARTNERSHIP ASK
We seek BookMyShow / District as the official ticketing partner for:
• Event listing & discovery
• Ticket sales & transaction handling
• Promotional collaborations
Open to:
• Early bird campaigns
• App-featured listings
• Co-branded promotions
CONCLUSION
Rangmilan 2.0 is positioned as a complete festival experience, not just a concert.
With a headline live act, multi-genre DJ lineup, and a large Holi Mela, the event offers strong commercial and experiential value — making it an ideal property for a ticketing partner like BookMyShow / District.

