Product Pricing Profit

In this immersive 2-day workshop, participants will gain practical knowledge and strategic insight into designing, optimizing, and sustaining pricing models for modern products. The program is tailored to align pricing with product maturity, customer value, and solution profitability across industries such as SaaS, services, and AI-based platforms. Through interactive sessions, real-world case exercises, and guided frameworks, participants will:

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Complete a Customer Benefit Analysis to model stakeholder-specific tangible and intangible outcomes, reframing feature-selling into value-selling.

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Apply industry frameworks to map feature-to-benefit value chains using persona-based benefit mapping and Job-To-Be-Done (JTBD) models.

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Learn how to construct and present Customer ROI Models—including Total Cost of Ownership (TCO), Payback Periods, and economic justifications for decision-makers.​​

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Learning Content:

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Customer Benefit Analysis to identify and prioritize outcome-based value

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Persona-based Solution Benefit Mapping using JTBD thinking

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Value Exchange Modeling for capturing the full “give vs. get” loop

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Pricing Model Blueprint covering Strategy, Structure, Specifics & Policies

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Customer ROI Modeling with business case formats and economic metrics

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Solution ROI Modeling for internal margin assurance and scale-readiness