Personal Branding

What

A one day comprehensive skill building workshop on the what, why & how of personal branding. Because, left to itself, a personal brand is either an accident at worst or serendipity at best. Because each of us- for better or for worse- is fundamentally unique and discovering our values and aligning our actions to them is a powerful way of making a mark in an uber-competitive world.

How

The pedagogy adopted is a proven and powerful mix of concepts, experiential learning and real time skill building. The internet is littered with an endless stream of 'secrets' & 'tips' for building a personal brand. Well, the secret is that there is no secret. What works phenomenally well for one person simply doesn't cut it for someone else. The idea is to identify and build on one's own strengths and consciously and consistently work on development areas.

Why

Because the question is not whether we are a brand, but what kind of a personal brand we are! Which in turn is decided in part by how people remember us in our absence. In a perfect world - where what you see is what you get - there will neither be a legitimate need nor any tangible benefits of personal branding. But in an increasingly complex world characterized by a crowded market place, your personal brand is a potent tool to communicate your consistently differentiated value offering.

Who

People desirous of: expanding their self-awareness, amplifying their value proposition and conscious of making a strong personal statement in a matter of factly way without bragging. Entrepreneurs-SMEs and Start-ups. Professionals – Doctors, Chartered Accountants, Architects, Lawyers, etc. Corporate Executives – Intrapreneurs, Managers, Individual Performers, Fresh Graduates.