Marketing White Book - Order

The essential handbook for marketers, BW Businessworld Marketing Whitebook, is gearing up for a new edition. For more than a decade, BW Businessworld has endeavoured to bring together information, data and analysis that will assist marketers in their daily decision making. In its 13th year, BW is taking the proposition forward for a new generation of marketers who are faced with challenges of successfully marrying technology with marketing.

The theme this year, ‘#iammarketer: The ADC of Marketing’, looks at how the advent of artificial intelligence, the impact of data and the role of content is changing the consumer behaviour and hence marketing.

The BW Businessworld Marketing Whitebook 2017-18 will be launched at a high decibel level event in Delhi on July 21 and Mumbai on July 28. Like every year, the audience is expected to be a mix of C-suite officers including CEO and CMOs of large corporates, brand managers, media agency heads, advertising veterans and digital industry leaders.