Learn how digital marketing can increase your admissions by 10x this year.

The days where most students, parents, or teachers flip through newspaper ads to scour for an excellent educational institution are gone. Also, scrolling through the Yellow Pages to search for an educational organization’s contact information has vanished. Most of Generation Y has become too dependent on technology. And one thing is certain though— technological invasion is at its peak. The education industry is one of the most important sectors in society. It’s about time for conventional education systems to bring their digital marketing A-game.

Some conservative educational institutions still utilize flyers, radio ads, TV ads, billboards, or newspaper ads. However, digital marketing still outshines traditional marketing because of costs.

Investing in social media digital marketing campaigns, for example, is cost-effective and controllable. Plus, the different online marketing tools can help leverage each campaign for more conversions at lesser costs. TV ads can get significant screen time in vast geographical locations. Digital marketing can also do this at more affordable costs. A feature like geotagging can allow smaller education establishments to precisely target their audience without spiking up their ad spend.

The upper hand of digital marketing, not only in the education industry, is that every marketing campaign is trackable and modifiable.

Join this hands-on full-day workshop where we show you how to leverage digital marketing which can increase your admissions by 10x this year.

10 am - 11 am - Introduction to Digital Marketing Concepts and Best Practices

11 am - 12 pm - Case studies: Lead Generation via Google Ads

12 pm - 12:15 pm - Tea/Coffee Break

12:15 pm - 1:15 pm - Case studies: Lead Generation via Facebook Ads

1:15 pm - 2 pm - Lunch Break

2 pm - 3 pm - Content Marketing: Strategy, Planning, and Execution

3 pm - 3:15 pm - Tea/Coffee Break

3:15 - 4 pm - Chatbots & Key Performance Metrics (KPIs) to be tracked

4 pm - 5 pm - Group Activity & Closing Session

Teaching personnel of all age groups and specialties.

Professionals involved in educational institutions and organizations (School Principals, Heads of Department, Counsellors, Advisers, Career Officers and other professionals that have managing roles.

Key Takeaway:

 Implementable strategies for lead generation for your educational institutes

 Best use of digital platforms to grow your visibility and get the desired engagement

 KPIs to be tracked to review internal/agency performance

 Content planning sheet and calendar planning sheets

Ammar Kanchwala is a Digital Marketing Trainer and the co-founder of the boutique Digital Marketing Agency - OneDigiStore. He is a Google and Accenture alumnus. He has worked with a range of educational institutes across the globe to strategize and review their marketing plan which has, in turn, resulted in the generation of thousands of leads & admissions.

Ammar has trained more than 1000+ social media experts, journalists, youth leaders, civil society activists, religious leaders from across the world on the use of technology & social media. He is also associated with the U.S. State Department as a Digital Marketing Trainer.

He is a guest trainer at UpGrad, U.S. State Department TechCamp, ICFAI Business School and several other organizations.

A food blogger by passion, he along with his wife runs a food blog called "TheWandererFoodies" which is amongst Hyderabad's top 5 food blogs.

"Digital Marketing upGrad Basecamp 2020 - A day filled with learning, laughter, networking and memories. upGrad's basecamp saw 100+ learners gathering under a roof decoding GrowthHacking with our speaker Ammar Kanchwala, sharing his journey in this domain ensuring our learners go home with rich experiences and lots of motivation in their mind.

Couldn't have asked for a better start to 2020."

- upGrad

"It's been a great learning session. Ammar Kanchwala has shared and made us understood the concept of growth hacking with digital marketing."

- Sanjeev Sharma, VP Marketing, Navbharat Times

"Spent the weekend at Basecamp taking a deep dive into digital growth hacks. Enjoyed the sessions thoroughly and took in a lot of learnings from Ammar!"

- Tarunjeet Rattan, Managing Partner

"Amazing insights shared during the session."

- Sumukh Rao, Lead, IMACX Operations

Note: Fee structure for the learning session is as follows :

Early Bird Offer: INR 7,000 - Registrations will be open till 13th March 2020, 11.59 PM

Phase 2 Registration: INR 11,000 - Registrations will be open till 20th March 2020, 11.59 PM

Late Bird Registration: INR 15000 - Registration will be open till 27th March 2020, 11.59 PM

Yummy Lunch and snacks are included! So, what are you waiting for? Book now and grab your seat!