How to Launch Your Brand

The web-talk will be held on Saturday, 16th April 2022, from 4 pm to 5:30 pm. The platform for the talk will be Google Meet. Once you register yourself for this web-talk, the link will be shared in your email. The registration fee is just Rs. 499/-.

This Startup session is designed for anyone interested in starting their own brand! Turn your ideas into gold by becoming solopreneurs, entrepreneurs, and SMEs! This is a kick-off event for those who are passionate and looking to turn their idea into real business.

Are you sick of your work or longing for liberation? 

This session will assist you in starting a side business or going all-in on your own brand. You'll be mentored by Stephen Enoch Matapathi, an entrepreneur and current builder of Orazo. He will give you a complete understanding of what it takes to start a side hustle or a business. And you'll discover how to take the appropriate actions, avoid frequent blunders, and receive incredible insights into how to organize, run, market, fund, monetize, and develop your own brand. You'll never have another chance like this again!

When we talk about Brand Development, it is also important to focus on personal development because you will be the face of your company. The talk also discusses and breaks down the most successful startup path. It explains in great depth how to get from concept to launch. It helps you decide what legal form your company should take and how to organize it. It explains how to avoid typical mistakes in team selection and investor interactions and the numerous ways to fund your business. It also teaches you the strategy and fundamentals for quickly monetizing your business step by step.

Key Takeaways:

It explains how to use free or low-cost technologies and platforms for growth hacking, marketing, and sales.

You'll go away with strategies, hacks, tactics, and inspiring examples and principles for establishing, launching, and growing your own brand.

We'll walk you through the 10 steps to succeeding with your startup:

Ideas: How to create business ideas or turn your ideas into commercial concepts.

Reality Check: How to check uniqueness, viability, sustainability, and scalability

Business Strategy and Plan: How to make strategic decisions or craft a business plan

Define Product or Service: How to specify end-game and Minimum Viable Product

Define User Experience: Importance of UX design 101 // UI, UX and CX // Differentiation

Build Your Team: Understanding partners & shareholder agreements // Vendors // Alliances // Outsourcing

Create a Company: Awareness of company types, pros, cons, taxes // Creating a local or offshore company // Getting paid – bank accounts and credit cards

Project Management: How to manage partners, contractors – and yourself

Launch & Growth Hack: How to gain traction on low budgets // Digital marketing and sales growth hacks // Marketing and sales automation

Financing: Cash flow forecasting, business valuation // Bootstrapping, loans, crowdfunding, accelerators, angels, venture capitalists // Routes to funding // Exit strategies

A startup is a personal endeavor. As a result, you'll define and include your own motives and limits along the process. This session gets you started right away. The Startup Web-talk, designed for individuals with only a fundamental understanding of business, will teach you the way and jump-start your exploitation of all available tools and strategies – without requiring you to be technical or have an MBA!

The only genuine income security you have in this increasingly uncertain world is understanding how to make it on your own. You may fantasize about doing a WhatsApp and being acquired by Tata for $19 billion or running a one-person lifestyle business or a side hustle that generates useful offshore money. You can follow your dreams. You don't have to be a programmer or have big goals.

Every business starts with an idea. Most ideas never get off the ground because the person who has them doesn't know where to start. Many startups fail because creating and growing your own business requires a unique set of skills and processes. You will have the confidence to put your thoughts into action if you understand how to proceed.

Throughout the talk, you can apply the concepts and use the tools. You'll be completely confident in moving forward by the end. You will be inspired and driven to achieve, and your startup will be well on its road to success!

All the entrepreneurs, solopreneurs, and startup teams looking for growth.

Those who want to create a side business or start their own brand.

If you’re an individual seeking autonomy

You don’t need any prerequisite to attend this session – just a pen and paper!

This talk will help you become more grounded, inspired, and productive. There will be a question-answer session to clear all your doubts and fears about starting your own brand!

Stephen E. Mathapati, a youthful and motivated entrepreneur, has outstanding leadership and inventive inventory characteristics. Aside from ORAZO, he is a founder member of "ASLAN & SIMBA EXPORTS PVT. LTD, "A Bangalore-based garage start-up in 2014 with extensive knowledge of the "FAT (Fashion, Apparel, Textile) Industry."