Growth Hacking Bootcamp

Attention : Can Buy Day 1 Tickets and Day 2 Tickets Separately.

OVERVIEW

Who is this bootcamp for?

Early stage startups with a mobile focus and less than 50,000 downloads. It's a 2 Day Event packed with actionable information to grow your startup's user base. 

What will I learn?

How to generate your first 50,000 app installs and develop an active user base. For a detailed Agenda scroll down.

Speakers

SUMAN DE (CLEARTRIP)

Suman has more than a decade of experience in building products in the consumer web, mobile, B2B and industrial spaces. With a relentless focus on the whole customer experience in every decision and action, he is also involved in mentoring startups in the areas of product management, experience and growth.

Suman is currently the head of mobile products at Cleartrip - one of India’s top OTAs with millions of mobile users - where he leads the product team across all mobile platforms - Android, iOS, Windows and the mobile web. Previously at Cleartrip he was also responsible for multiple new product launches including Cleartrip Wallet, Gift-cards and Cleartrip Collections and managing the entire post-booking experience.

Suman has a MBA from the Indian School of Business and an engineering degree from National Institute of Technology.

Anna Rehermann (GROWTH HACKING ASIA)

Anna is a passionate serial entrepreneur with a strong background in Digital Marketing, Analytics and Growth Hacking. She worked with Rocket Internet and Team Europe Ventures, two leading global venture builders, to set up and maintain the complete range of digital marketing and business intelligence activities for some of their ventures. Anna also co­founded an edtech startup and recently launched her latest venture, Growth Hacking Asia, with the goal to flip the success rate of Asian startups from 1/10 to 9/10.

Further, Anna works as advisor, mentor and trainer focusing on growth hacking, UX and digital marketing strategies for startups. 



Neeraj (FLIPKART)

Neeraj K, currently working at Flipkart Ads team. He was part of InMobi at an early startup and worked with them for 5+ years across various projects on delivery, campaign management and UA front. He has worked closely with various app developers like- Zynga, OLX, LINE, Kakao and many more to help them acquire users. Played a key role in setting up new geos/businesses, campaign delivery and user acquisitions at InMobi. Part of founding team at InMobi to build the CPI business from scratch to multi million dollar business in a years time.

In his current role at Flipkart Ads, he is leading the performance advertising team responsible setup the business from scratch. His areas of expertise; Performance advertising, Digital Marketing, User Acquisition, Affiliate Marketing.

Ravi Vyas (MoEngage)

With over 10 years of experience in Product, Development and Marketing, Ravi is truly an all rounder. Currently working as VP of Product at Moengage, he has worked with Vserv, Techjini, Tech Mahindra and More. With a very strong product background Ravi understands what is required to grow an app business. 

Training Content

1. Growth Hacking 101

• What is Growth Hacking?  (10-11AM)
• When to Growth Hack and when to wait? (11AM - 12PM)
• The Growth Hacking Funnel (Acquisition - Activation - Retention - Referral - Revenue) (12PM-1PM)
• The scientific approach - Developing Experimentation processes (1-2PM)

2. Organic App Install Growth Hacks

• App Store Optimisation (3-4PM)
• How to generate app reviews and ratings (3-3:30PM)
• Partnerships, influencer marketing and PR (3:30-6PM)
• App website optimisation (3:30-6PM)
• Social media marketing (3:30-6PM)
• App promotion video (3:30-6PM)
• How to boost growth through referrals and viral loops (3:30-6PM)

3. Paid App Installs

• Google Adwords (6PM -7PM)
• Facebook Ads (6PM -7PM)
• Instagram Ads (6PM -7PM)
• Mobile only Real Time Bidding platforms (6PM -7PM)

DAY 2

4. Mobile UX Best Practices

• Onboarding optimisation (10-11AM)
• How to identify the aha! moment and optimise UX around it (11-12PM)
• Mapping out and developing user journeys (12-1PM)
• Usability testing best practices (1-2PM)

5. Mobile Metrics and Analytics

• Overview of analytics platforms and tools (3-4PM)
• Introduction to relevant mobile metrics for different stages of the Growth Hacking Funnel (4-5PM)
• How to extract actionable insights from data (5-6PM)
• Learn how to build a culture of being data driven (6-7PM)  

Networking session!

Who are the organisers?

This bootcamp is jointly organised by Growth Hack India and Growth Hacking Asia.