Most startups don't fail because they didn't build a great product, it's because they didn't get enough traction. Growth of a product requires an experimental approach, driven by data and quantifying every step of the way. There are tools and multiple growth techniques that every startup should be aware of that can increase their probability of success while not burning too much money. These techniques have been applied by 1000's of startups & large enterprises all over the world and every entrepreneur should have access to these techniques.

WHAT WILL YOU LEARN:

Achieving Product Market Fit: How to measure and reach product market fit
Business Model: Chalk out your value proposition, revenue streams and costs
Objective Key Results (OKR's): How to set individual goals that tie into company's goals
Growth Metrics: Metrics to measure growth month over month
Growth Hacking + Lean Analytics: Introduction to growth framework and how to be data driven
Tracking Tools: Analytical tools to acquire, retain and measure user retention
Over 50+ Growth Examples: Techniques used at Rocket Internet, Lean Startup Machine to acquire users
Setting A Growth Culture: Learn to set a process of growth within your startup

WHO IS IT FOR:

Entrepreneurs looking for ways to scale their business (Mobile Apps, B2C & B2B products)
Digital Consultants & Marketers who want to be data driven growth specialists aka growth hackers
Incubators & Accelerators who can improve their startup's performance
Angels & VC's who want to their entrepreneurs to be data driven.
Entrepreneurship professors who want to teach new methods and techniques to their students

WHO IS IT BY:

Anirudh Narayan -
Growth Hacker @Shutterstock (IPO)
Growth Manager @Javelin (Series A)
Growth Manger @Lean Startup Machine
Director of Ops @Krossover (Core Founding Team, Series B)
School: Columbia University, M.S. Mathematical Modeling & Optimization
Shobhit Singhal -
Founder @echo (seed stage startup)
Fellow @Startup Leadership Program, Mumbai 2016
AVP, Ops & Sales @Mitr Learning (Core Team, bootstrapped to $2M revenue)
School: IIT Bombay, B.Tech. Aerospace Engg.

IMPORTANT:

1. Please bring your laptop to the bootcamp. The sessions are very application oriented and you will miss out on key learnings if you are not able to apply immediately.

2. Carry any essential traction related data from your startup that you would like to work on.

3. If you're a startup, ideally 2 members from the core team should be a part of the bootcamp.

DETAILED AGENDA:

DAY 1

9:00 AM	Introduction to Growth Hacking What is growth hacking, how does it differ from traditional marketing, where does it fit in
9:30 AM	Workshop I: Create Customer Persona Create personas that represent our customers and brainstorm ideas on where to find them, create messaging, measuring product market fit
11:30 AM	Business Goals + Metrics + Lean Analytics Introduction to lean analytics framework, how to set business goals and growth metrics to measure
12:15 PM	Testing [A/B Testing, Split Testing, Multivariate Testing] We will discuss terminologies like A/B testing, Split and multivariate testing, what should you test, examples of these tests and how to create a test
12:30 PM	Workshop 2: A/B Testing Exercise Install tool, list out a set of A/B tests you want to run on trello, prioritize and set up first A/B test
2:00 PM	Lunch
2:45 PM	Tools for Growth Discuss over 20 tools to analyze user behavior and optimize product development
3:15 PM	Workshop 3: Implementation of tools + Events to capture + funnels We will implement the most important tools, decide a set of events to capture and funnels to create on the platform to measure user behavior correctly.
6:30 PM	EOD

DAY 2

9:00 AM	Case Study 1 How to take a product from $200,000 to $1,000,000 in ARR
12:00 PM	Presentations
12:30 PM	Lunch
1:15 PM	35 growth strategies We will discuss growth hacks from lean startup machine, rocket internet, shutterstock and other companies to increase overall revenue
2:15 PM	Workshop 4: Product development Plan Analyze current data, list tools you want to implement, list areas of improvement, which metric will you focus on, create impact versus technical ease plan create a survey to reach out to customers to measure product market fit
4:30 PM	Break
4:45 PM	Presentations What metrics will you measure, what tools will you implement, first 2 week action plan A 3-5 minute presentation (share template)
5:15 PM	Hit Local Bar

2 Day Growth Hacking Bootcamp - How to be data driven and scale your startup

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