In 2026, marketing execution is increasingly automated — but strategy, decision-making, and budget control remain human.
The Digital Marketing Bootcamp for Founders is a strategy-focused learning session designed for founders, startup teams, and business owners who want clarity on how digital marketing actually works — without tools, jargon, or tactical overload.
This session focuses on how founders should think about digital marketing, make informed decisions, and allocate budgets confidently as their business grows.
What You’ll Learn
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Types of digital ads and where each one fits
When a brand should (and should not) run ads
How founders can decide the right marketing budget
How to evaluate and allocate budgets for marketing agencies
Clear fundamentals of Google Ads, Meta Ads, and SEO from a founder’s lens
Who Should Attend
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Startup founders & co-founders
Early-stage startup teams
Business owners exploring digital growth
Founders working with agencies or planning to hire one
What This Session Is (and Isn’t)
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✅ Strategy-first, framework-driven session
✅ Real startup examples and decision frameworks
❌ Not a hands-on or laptop-based workshop
❌ No live campaign setup or tool training
Speaker
Shivam is a seasoned entrepreneur with over 13 years of experience across startups and multinational companies. He has played key roles in building companies such as Ather Energy and Sid’s Farm (₹500 Cr startup) and is currently the founder of The Affordable Organic Store, one of India’s top e-commerce gardening brands.
His core strength lies in helping startups navigate the 0-1 journey and make smarter growth decisions.

